Crumley's was a large toy shop in the Maul, a shopping centre in Ankh-Morpork. It was owned by Vernon Crumley. During Hogswatch, Death entered the shop when he was pretending to be the Hogfather, replacing the hired actor and began giving out what children wanted for free. Vernon Crumley asked the City-Watch constable Nobby Nobbs to have Death arrested for costing him profit.


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