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Jimkin Bearhugger dominates the Ankh-Morpork whiskey market. His local state-of-the-art distillery produces enormous quantities of spirits, sometimes aging them for several minutes. For the more demanding palate, Bearhugger's also bottles fine whiskies from distilleries in the mountains. The city distillery is also notable as the site of Fred Colon's one-in-a-million bowshot at the dragon in Guards! Guards!.

The phrase "A drop before ye go" (to which Colon observes "I had a drop once, I couldn't stop going") is a nod to the tag line of Roundworld's Bell's Scotch, as is the claim 'Aged 8 minutes' (though Bell's do actually allow 8 years).

Bearhugger's Whiskey distillery is located in Wet Alley*(F3), just off Turnwise Broadway. This location is contrary to information provided in one of the company's classified ads in The Compleat Ankh-Morpork which confusingly suggests that Wet Alley is to be found on the Isle of Gods instead. Presumably this advert was placed by Jimkin Bearhugger himself, his disorientation when submitting his address being perhaps a testament to the oft sought after obliterative properties of one (or more) of his products.

The Bearhugger line of beverages includes (in rough order of increasing quality):

  • Bearhugger's Old Selected Dragon's Blood (perhaps Pratchett had Bull's Blood in mind - a Hungarian red wine in the name selection)
  • Old Persnickety (Likely named after Old Pulteney Scotch Whiskey)
  • Bearhugger's Very Fine
  • The MacAbre (likely named after The Macallan Scotch Whiskey

Bearhugger has since branched out into liqueurs to serve the expanding cocktail market:

  • Old Overcoat (likely named after JIm Beam's Old Overholt)
  • Bearhugger's Whiskey Cream (likely named after Irish Cream)

Mr Bearhugger is also employed by the Assassins' Guild as Head Brewer having produced at least two brands of beer for the guild:

  • Invalids Restorative
  • Taking the Dark


Jimkin Bearhugger resonates with Jim Beam Bourbon and Whiskey. Their brand includes: Jim Beam, Maker's Mark, Old Grand-Dad, Old Crow, Baker's, Basil Hayden's, Booker's, Knob Creek. Rye whiskey: Jim Beam Rye, Knob Creek Rye, Old Overholt,